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Why Go To Market is Important

I like to see a strong insight around how the product will grow. For example, it’s important if a new video streaming startup, for instance, has deep relationships with the YouTube/Instagram influencer community to get it off the ground. Or if a new workplace collaboration tool is built to tap into calendars and be inherently viral through cal invites. The reason for this is that we are in an interesting era of new technology products where in general building the technology is not all that hard. Startups typically don’t fail because of technology issues, given open source, AWS, lots of collaboration tools, a network of smart people, etc., etc. This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. As a result, I like to see something clever and insightful in how the product will get off the ground — especially if it’s driven by viral growth, or some form of organic, as opposed to paid marketing.

— Andrew Chen